.Manly Bands is a direct-to-consumer homeowner of males's bands. The firm introduced in 2016 after John Ruggiero, the co-founder along with his other half Michelle, couldn't find a suitable wedding band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, we talked about the firm's beginning, special band materials, and a lot more. Since then, Manly Bands has actually acquired its own maker. The manufacturing of rings from, mention, Port Daniel's bourbon barrels or even Fender guitar strings makes powerful video recording, says Ruggiero, ideal for narration on social media and also somewhere else.The entire sound of our discussion is ingrained listed below. The records is edited for size and also quality.Eric Bandholz: Provide us a run-through of what you carry out.John Ruggiero: My partner, Michelle, and also I began an online ring business knowned as Manly Bands in 2016 to handle a concern of wedding ceremony bands for guys. Our team were actually just wed. I possess large fingers and also could not locate a band that I liked that was not overpriced. My alternatives were purchasing coming from a directory or even possessing one thing tailor-made.I found yourself purchasing coming from a website. The ring got there in a flat mailer, without any box or customer care. It was actually a horrible adventure by today's ecommerce standards.Our experts acquired married, moved to Fla, and also needed a job. Our team told ourselves, "We are actually each business owners. Why don't our experts make our personal organization?" We explained the sorts of complications we will observed and also exactly how to solve them. My band adventure turned up, and also we chose to try to resolve it for other guys.Our goal when our team began was actually to spend lease. Our company thought making a married couple many thousand bucks a month from this will be awesome. Our team considered it a way of living service, certainly not high-growth. It was actually merely Michelle and also me in our garage making bands and sending all of them out to consumers. Our team had appealed one thing. Our notification resonated along with customers.Michelle and also I make an outstanding group. I come up with tips, and also she is actually the implementer. A ton of our success mosts likely to her creative thoughts. She titles the rings and also builds personalities. She links the rings to clients. Explaining a band solely as "eight-millimeter dark" failed to cut it.Our experts designed rings from one-of-a-kind components, such as Port Daniel's barrels or special metals. Business removed. Ever since, we have actually grown greatly. Our experts now have more than 55 individuals in the Manly Bands household. Concerning fifty percent of those are actually ring craftsmens who function in our just recently gotten manufacturing shop in Utah.Bandholz: When did you acquire a supplier?Ruggiero: About a year and also a fifty percent earlier. Our company had been their customer for a long times, so we knew them well. Most of their service was actually retail, which didn't enthusiasm our company-- mosting likely to mom-and-pop jewelers. They preserved their wholesale clients as well as brand name. Our experts acquired several of their assets and carried over employees.Inducing a production crew has actually been just one of the best points our company have actually carried out. It is actually been fabulous to walk out certainly there and enjoy all of them make rings out of Fender guitar cords or steel coming from an M1 Abrams tank.Bandholz: Exactly how performs in-house production effect advertising?Ruggiero: It's been actually significant. Taking a camera to the opposite of the workplace as well as recording the staff using lathes to cut the metallic rods or scotch gun barrels in to bands produces amazing online video. Our company have our camera workers out there constantly. We utilize that video on our social networking sites and in our adds as well as newsletters. We make an effort to ensure that since the majority of business in the men's band area do not produce. They drop ship or even order from international and afterwards deliver it out. But our company wish it to last a lifetime and also be something people can easily take honor in.We've possessed a considerable amount of effectiveness along with our army culture selection, where we resource distinct armed forces materials. Our team possess the M1 Garand rifle stock, the lumber part, coming from War of the nations I. Enjoying our staff put that in the lathe and cut a part out for a band is exciting.Our advertising for those bands talks about the background, the soldiers, where the weapon was actually utilized, and points like that. My other half and I analyzed filmmaking in college. Our company use our skills to educate as well as narrate. For example, I recently got an email coming from a customer who shared that his grandfather used to drive M1 containers. The consumer gifted one of those bands to his grandpa, and they possessed quite a mental swap. It's nice to aid consumers get in touch with their past and also produce one thing purposeful.Bandholz: Where can folks buy a band from you?Ruggiero: ManlyBands.com. We possess pictures on Instagram, too. I perform Twitter and also LinkedIn.